Amazon Prime Video Steps Up With FanCode for an Expanded Sports
Amazon Prime Video has recently expanded its sports content with the launch of FanCode on Prime Video Channels. Through its partnerships with various sports leagues and organizations, FanCode brings more than 15 sports including cricket, football, rugby, kabaddi, basketball and horse racing to sports fans in India.
Subscribers can watch popular tournaments such as the Carabao Cup, Women’s Big Bash League, Fifa U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, among others.
Additionally, subscribers will also get access to the Super Smash League and England’s tour of the West Indies later this year.
Prime members can now buy an annual add-on subscription to FanCode for ₹249. The addition of FanCode to Prime Video Channels enables Amazon to offer a comprehensive bouquet of entertainment, from international and local-language content to kids-focused shows and now live sports.
The launch of Prime Video Channels in India has enabled Prime Video to bring other subscription-driven video-on-demand platforms to its app and website. Prime Video customers can access streaming services such as Discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, Hoichoi, Manorama Max, and Shorts TV with add-on subscriptions.
FanCode has exclusive partnerships with ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World, FIBA and others. In the four years since its launch, FanCode has streamed more than 45,000 hours of live sports content.
Subscribers can enjoy watching live sports events and tournaments, including those that are exclusive to FanCode.
The fact that FanCode will be the first sports platform on the service makes the collaboration even more special. Vivek Srivastava, head – of Prime Video Channels, Prime Video, India.
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