All In The Jeans: Cool Denim Brands On Our Radar

Jeans are a wardrobe essential that have reclaimed their top-drawer status since the early days of the pandemic. Denim brands are now creating jeans in new and interesting ways to match the diverse style sensibilities of today’s fashion statements. From baggy fits for errand runs to wide legs for everyday comfort, there is a pair of jeans for every mood and mindset. The perfect pair is high on repeat value and can be worn for various occasions.

Hellessy is a denim brand that creates stop-and-stare sartorial investments for well-heeled women who love distinct pieces. Hellessy jeans are perfect for evening wear and can also be worn during the day.

Millstein uses treatments and embellishments that can be dressed up or down, and her jeans are all about balance. For Spring-Summer 2022, Hellessy focuses on an ultra-feminine approach with accents like dramatic silk sashes with fringes, floral and colourful patchwork, and lighter washes.

The brand’s best-selling styles include the ‘Byworth’ slim-fit medium wash jeans with metallic fringes dripping from the pockets, and the ‘Tomo’ jeans with multiple tuxedo stripes. Many of these details are often crafted out of surplus fabrics from their previous collections.

Nece Gene is a 100% sustainable high-end denim brand created by Neha Celly, who has almost a decade of experience in denim design development and research. Celly wanted to blend aesthetics with sustainability as she was privy to how polluting the process of manufacturing denim can be.

Nece Gene is based on the principles of regenerative fashion and follows the ‘innovate-wear-recycle’ pattern instead of a ‘make-wear-waste’ philosophy. The brand designs denim as couture with playful silhouettes. For their latest collection, they have mixed different denim weights to create a medley of sheer and opaque forms. Nece Gene’s products are made entirely from waste generated from the denim industry, all sourced from Arvind Mills.